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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.

Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.

And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.

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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Could Your Messaging Be Pushing Away Leads?

October 02, 2024 • Jordan Rothwell Perry • Episode 34

Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I’m diving into the biggest messaging mistake I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up. We’ll chat about why relying on one message is like fishing with one hook—it’s not enough! I’ll show you how to experiment with new angles, test what resonates, and attract the variety of clients your business deserves. Let’s get creative, have some fun, and see what sticks!

Topics covered in this episode:

The importance of diverse messaging
Adapting messaging for different audiences
Experimenting with messaging
Risk of narrowing your audience
Examples of effective messaging
Indicators of successful messaging

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➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com