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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.

Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.

And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.

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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

How to Promote a Challenge and Stand Out

October 23, 2024 • Jordan Rothwell Perry • Episode 37

Are you struggling to make your online challenge stand out in a crowded digital space? In this episode, I'll share innovative strategies for promoting your challenge and maximizing its impact. From leveraging existing assets like thank you pages to mastering paid advertising, you'll discover how to attract the right participants and nurture them long after the challenge ends. Whether you're a seasoned marketer or just starting out, these actionable tips will help you create a challenge that not only draws people in but also serves as a powerful stepping stone in your customer's journey.

Topics covered in this episode:

Using thank you pages for freebie opt-ins to promote challenges.
Leveraging email lists to invite subscribers to challenges.
Utilizing paid advertising to promote challenges.
Considering the value exchange of time and money for challenge participants.
Targeting warm and cold audiences through ads.
Understanding customer acquisition costs and lifetime value.
Planning post-challenge nurturing and follow-up strategies.
Creating multiple touchpoints along the customer journey.

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It’s time to stop waiting. It’s time to get in The Room.

In The Room, you’ll get the hands-on support and actionable guidance you need to:
✅ Get clarity on your goals so they don’t sit in an uninspiring Asana board all quarter.
✅ Simplify your strategies because what worked for “them” might not work for you.
✅ Actually implement and see results – the kind you’ll want to make a “2025 Wrapped” about.

Learn more: www.launchwithjordan.mykajabi.com/theroommastermind

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Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com