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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies
Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.
Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.
And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.
Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies
From Bleak to Bold: The Power of Positive Messaging
Is your marketing sending the right message? Join me in this episode to explore how powerful positive messaging can be in creating client connections and driving success. I'll challenge your fear-based marketing, showing how mindset, confidence, and vision shape the way clients respond to your brand. From case studies to practical tips, discover how shifting from scarcity to abundance draws clients who believe in your services and feel inspired to work with you. Join me to learn why clients seek hope and empowerment, and how you can deliver that in every message.
Topics covered in this episode:
- The drawbacks of using fear-based marketing.
- The importance of positive messaging in brand communication.
- How mindset shapes marketing success.
- Using confidence to attract ideal clients.
- Examples of positive versus negative pain-point marketing.
- Shifting from scarcity to abundance in marketing messages.
- How to empower clients through optimistic advertising.
- Encouraging client loyalty by showcasing achievable results.
- Developing a positive transformation narrative for clients.
- Aligning messaging with clients' values for lasting impact.
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It’s time to stop waiting. It’s time to get in The Room.
In The Room, you’ll get the hands-on support and actionable guidance you need to:
✅ Get clarity on your goals so they don’t sit in an uninspiring Asana board all quarter.
✅ Simplify your strategies because what worked for “them” might not work for you.
✅ Actually implement and see results – the kind you’ll want to make a “2025 Wrapped” about.
Learn more: www.launchwithjordan.mykajabi.com/theroommastermind
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Thanks for listening to Clicks and Giggles!
➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads
➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com