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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies
Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.
Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.
And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.
Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies
How to Use Market Research to Create Irresistible Offers
Is market research really worth your time? In this episode, I’ll show you why it’s the $100 billion industry you can’t ignore and how it can completely transform your offers. I’ll dive into simple ways to gather the insights you need—without overcomplicating the process. From surveys to focus groups, and even a little “lurking,” I’ll share real-life strategies that make market research both actionable and rewarding. Ready to create offers your audience can’t resist? Let’s get started!
Topics covered in this episode:
- Why market research is essential for your business success.
- What market research is and its primary purpose.
- Key methods of market research, including surveys, interviews, and focus groups.
- Real-life examples of how to conduct effective interviews and surveys.
- Using observation and existing data to uncover customer needs.
- Tips for analyzing data to create irresistible offers.
- How market research helps you make confident business decisions.
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It’s time to stop waiting. It’s time to get in The Room.
In The Room, you’ll get the hands-on support and actionable guidance you need to:
✅ Get clarity on your goals so they don’t sit in an uninspiring Asana board all quarter.
✅ Simplify your strategies because what worked for “them” might not work for you.
✅ Actually implement and see results – the kind you’ll want to make a “2025 Wrapped” about.
Learn more: www.launchwithjordan.mykajabi.com/theroommastermind
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Thanks for listening to Clicks and Giggles!
➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads
➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com