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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.

Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.

And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.

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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

How Sampling Builds Trust & Converts

March 05, 2025 • Jordan Rothwell Perry • Episode 56

Ever walked into Sephora just to browse and somehow left with a bag full of products? Same. And it’s all because of sampling. In this episode, I break down why Sephora’s free sample strategy works so well and how you can apply the same approach to your business. From lead generation to crafting the perfect freebie, I’ll show you how to create an irresistible first experience that builds trust and leads to sales. Let’s make your offers impossible to ignore!

Topics covered in this episode:

How Sephora’s sampling strategy gets people to buy.
Why offering a “taste” of your services builds trust.
The key to creating a freebie that actually leads to sales.
Why lead generation is more than just collecting emails.
How to use data to double down on what’s working in your business.
Preparing for ads the right way before you start spending.

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➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com