Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.

Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.

And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.

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Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

If Not You, Then Who?

April 15, 2026 • Jordan Rothwell Perry • Season 2 • Episode 2

0:00 | 15:54

Are you feeling the pressure to do everything yourself? In this episode, Jordan Perry explores the powerful mindset shift of focusing on your unique contribution, the importance of delegation, and how to build a business and life that reflect your values and season of life.

In this episode:

Jordan discusses the origin of the "If not you, then who?" mindset and its motivational power
How to recognize when to delegate tasks like marketing, admin, and household chores
The importance of creating margin in your offers to allow for outsourcing
Detailed breakdown of the components involved in paid advertising campaigns
Differentiating between passive offers like guides and high-ticket, hands-on programs
Emphasizing the need for personalized strategies tailored to your life and business
Invitation to join the upcoming 90 in 90 challenge to boost your marketing momentum
The encouragement to reflect on your current season and adapt your actions accordingly

Timestamps:

00:00 - Introduction to "If not you, then who?" mindset and its personal significance
00:28 - Origins of the phrase and how imposter syndrome influences motivation
01:28 - The role of determination in standing out in the ads and marketing landscape
02:26 - The importance of serving clients well and continuous improvement
03:24 - Understanding that everyone has the same 24 hours, but priorities differ
04:21 - Using time intentionally and evaluating what tasks to delegate
05:18 - Planning offers with sufficient margin for outsourcing and delegation
06:15 - Personal examples of delegating household chores to free up business focus
07:39 - Factors to consider when delegating in your business and life
08:37 - Customizing marketing and outsourcing strategies based on your preferences and season
09:07 - Breaking down the components of paid advertising campaigns
10:05 - The importance of tailored marketing advice versus blanket strategies
11:02 - The different elements involved in ad tech, copy, messaging, visuals, and customer journey
12:00 - How funnel structure influences your business model and income streams
12:55 - Strategies for low-ticket versus high-ticket offers and their respective demands
14:20 - Reflecting on your current season and future planning
14:43 - Reinforcing the question: "If not you, then who?" in all aspects of your business and life
15:09 - Invitation to join the upcoming 90 in 90 challenge for accountability and growth
15:39 - Closing encouragement to implement and reach out for support

Resources & Links:

Remember, your season of life shapes your strategy. Focus on what matters most, delegate the rest, and embrace your unique path. You're capable of incredible work—if not you, then who?

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Thanks for listening to Clicks and Giggles!

➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads

➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com